Marketers everywhere are eager to embrace AI, but need the right skills to do it with confidence. This is about more than mastering new tools - it's about reimagining what creativity, marketing strategy, and customer relationships look like in an AI-powered era.

 All of us need to be building new skills for the future of marketing. Yet only 4% of marketers around the world have added AI skills to their profiles, while product management (12%) and engineering (12%) are much higher.

This gap isn’t a reflection of marketers not wanting to lean into AI. It’s that training built for marketers hasn’t existed at scale.